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GOR06 Vorläufiges Programm (17. März 2006)

Conference Organizer: German Society for Online Resarch (DGOF)
Program Committee:
Chair: Uwe Matzat (Eindhoven University of Technology)
Nicola Döring (Ilmenau Unviersity of Technology)
Frank Faulbaum (University Duisburg-Essen)
Olaf Hofmann (SKOPOS Institut)
Manfred Leisenberg (Fachhochschule des Mittelstands (FHM) Bielefeld)
Martin Welker (University of Leipzig)

conference program - short version (long version see below)

Monday, 20.03.06
Tuesday, 21.03.06

Opening - Welcome Note D.G.O.F.



Detlef Helling (mayor of Bielefeld), Hartmut Scheffler (TNS Infratest)



Keynote Speech: Dr. Marc Smith (Microsoft Research, USA): Social Networks of the Digital Individual: Visualizing Computer-Mediated Social Interaction


Coffee Break & Exhibition

Session 1:
Data Quality in
Online Surveys I

Session 2:
E-Commerce & E-Business I
Session 3:
Election Campaigns on the Internet


Session 4:
Digital Inequality
Lunch & Exhibition
Panel Discussion: Communities und/oder eCommerce:
Wer sind die Treiber für das Internet von morgen?
Session 5:
The Integration of Online and Offline Social Relationships


Coffee Break & Exhibition
Session 6:
Data Quality in Online Surverys II
Session 7:
Web-Site Navigation & Perception
Session 8:
Best Practice Analyses: the Integration of Online Surveys within Companies


Session 9:
Incentive Systems & Motivation in Online Groups
Coffee Break & Exhibition
Session 10:
New Methods of Online Data Collection
Session 11:
E-Commerce & E-Business II
Session 12:
E-Health & E-Well-Being
Session 13:



GOR Conference Dinner



Wednesday, 22.03.06
Session 14:
Methods of Market- and Consumer-Research I
Session 15:
Mobile Communication & Mobile Services


Session 16:
Wikipedias & Social Software
Session 17:
Knowledge Sharing in Online Groups I
Coffee Break & Exhibition
Panel Discussion: On-Site-Befragungen im Zeitalter von PopUp-Blockern (Moderation:Holger Geißler)


Session 18:
E-Learning I
Session 19:
Session 20:
Knowledge Sharing in Online Groups II
Lunch & Exhibition
Session 21:
Methods of Market- and Consumer-Research II
Session 22:
E-Learning II
Session 23:
Academic Communication and the Internet
Session 24:
Applied Social Network Analysis within Internet Research
Coffee Break & Exhibition

Session 25a:
Online Scaling
Session 26:
Information Search on the Internet
Session 27:
E-Commerce & E-Business III
Session 28:
Online Groups and E-Democracy
Session 25b:
Response Biases in Online Surveys
Feedback, Poster Awards, GOR07 and Goodbye
End of GOR06

conference program - detailled version

Monday, March 20th

GOR06 Pre-Conference Workshop Program

12:00-13:30 Social network analysis and its application to Internet research, Prof. Dr. Chris Snijders (Eindhoven University of Technology):

14:00-15:30 Visualization of Online Social Networks: Working with MSR Community Tools and related social software, Dr. Marc Smith (Microsoft Research):

16:00-17:30 Weblogs & Blogging: Potential and practical Opportunities within Academia & Journalism, Dr. Martin Welker (University Leipzig):

13:30-17:30 Internet Surveys, Prof. Dr. Bernard Batinic (Universität Linz):

16:00-17:30 Usability Tests, Christian Escher (psychonomics AG):

18:00-20:00 D.G.O.F. Membership Meeting:

20:00 Early Bird Meeting with Registration:


8:00 Registration:

8:45-9:00 Opening - Welcome Note D.G.O.F. : Historischer Saal

9:00-9:15 Detlef Helling (mayor of Bielefeld), Dr. Hartmut Scheffler (TNS):

9:15-10:00 Keynote Speech: Dr. Marc Smith (Microsoft Research, USA): Social Networks of the Digital Individual: Visualizing Computer-Mediated Social Interaction:

10:00-10:15 Coffee Break & Exhibition

10:15-12:00 Session 1: Data Quality in Online Surveys I

Wouter van der Horst (Eindhoven University of Technology) , Chris Snijders, Uwe Matzat : The effect of progress indicators on online survey compliance

Monika Taddicken (Otto-Friedrich-Universität Bamberg) : ‘Low social presence’ in web surveys: advantage or disadvantage or both? An experiment.

Uwe Matzat (Eindhoven University of Technology), Chris Snijders : Does the Collection of Ego-Centered Network Data on the Web reduce the Data Quality? An Experimental Comparison of online versus offline Data Collection

Werner Hemsing (Globalpark GmbH), Jörg Otto Hellwig : The impact of visualization of question types and screen pages on the answering behaviour in online surveys

Andreas Klein (Universität Duisburg-Essen), Katrin Scheffold: A Comparison of the validity of a paper based and an online Conjoint Analysis

10:15-12:00 Session 2: E-Commerce & E-Business I:

Martina Kühne (Universität Zürich), Thomas Bamert, Christoph Rüdt : Customer-friendly design of micropayment systems

Gunnar Mau (Georg-August-Universität Göttingen), Sebastian Schulz, Günter Silberer : The Importance of Cognitive Maps for Emotional and Cognitive Reactions towards Online Shops

Petra Bouvain (University of Canberra), Uwe Kamenz (Fachhochschule Dortmund) : How to manage the „It“ factor: A study of corporate identity management of car websites

Dirk Helmold (rc - research & consulting GmbH), Uwe Kohlmann, Deutsche Lufthansa AG: Quizzing – Usability Simulation in Product Development

Jens Krueger (TNS Infratest) : "Trust & Safety" Selected core results of a fundamental study about safety with e-commerce by eBay Germany and the TNS Infratest Communication Research Center

10:15-12:00 Session 3: Election Campaigns on the Internet:

Nicholas W. Jankowski (Department of Communication Radboud University Nijmegen), Kirsten Foot, Randy Kluver, Steve Schneider : The Web and the 2004 EU Election: A Comparative Analysis of Political Engagement Features on the Sites of Political Actors in 11 EU Member States

Peter Kiefer (Otto-Friedrich-Universität Bamberg), Klaus Stein, Christoph Schlieder: Visibility Analysis on the Web as an Indicator for Public Attention on Political Issues

Eva Johanna Schweitzer (Universität Mainz) : German Party Web Sites in the 2005 National Elections

Roland Abold (Universität Bamberg): „My dear diary…“ - Voters and Weblogs in the German election campaign 2005

Jan Hildebrandt, Gregor Hackmack: “kandidatenwatch.de” - meet your candidate online

10:15-12:00 Session 4: Digital Inequality:

Yafang Wang (Universität Bielefeld) : Online Social Capital and Inequality of Internet Use --an empirical research into informal learning of migrant youth in online socio-cultural networks

Sylvia E. Korupp (Universität Erfurt) : A Comment on the First and Second Digital Divide

Eliza Eranus (Budapest Corvinus University) : Telehouse or private house?

Laszlo Lorincz (Corvinus University, Budapest): Partner selection in on-line dating: the effect of context on homogamy

12:00-13:15 Lunch & Exhibition:

13:15-14:30 Panel Discussion: Communities und/oder eCommerce: Wer sind die Treiber für das Internet von morgen?: Historischer Saal

13:15-14:30 Session 5: The Integration of Online and Offline Social Relationships:

Yael Levanon (The Neri Bloomfield Wizo Academy of Design and Education, Haifa And the University of Haifa, Israel), Gustavo Mesch (University of Haifa) : Community Online and Offline Involvement

Alexandra Klein (Universität Bielefeld) : Wired Wonderland revisited – the Dynamics of ‘Matthew Effect’

Ralph Schroeder (Oxford Internet Institute) : Being There Together’ in Shared Virtual Environments and the Multiple Modalities of Online Connectedness

14:30-14:45 Coffee Break & Exhibition:

14:45-16:30 Session 6: Data Quality in Online Surverys II :

Anja Göritz (Uni Erlangen): Cash Lotteries as Incentives in Online Panels

Stefan Althoff (Lufthansa Technik AG), Victoria Greif, Bodo Griel, Bernard Batinic : Determinants of Response Rates of Online Surveys - The Anita Effect - Results of a Joint Project

Andy Sutton (Nottingham Trent University), Kristan Hopkins Burke : Online Survey Response Patterns

Randall Thomas (Harris Interactive), John Bremer: Response Order Effects in International Online Surveys

14:45-16:30 Session 7: Web-Site Navigation & Perception:

Margarete Pökl (Universität Wien), Marco Jirasko : Influence of Locus of Control on Navigation in Hypertext and the Acquisition of Knowledge

Peter Schumacher (Universität Trier) : Design as a determining factor for patterns of attention in the reception of online media. Results of an eye-tracking study

Stefan Iske (Uni Bielefeld) : Methodological aspects of analysing sequences of navigational processes during elearning using methods of optimal matching

Michael Roth (Technische Universität Berlin): Online visual landscape assessment using Internet survey techniques in landscape planning and environmental research.

14:45-16:30 Session 8: Best Practice Analyses: the Integration of Online Surveys within Companies:

Jan Schlüter (AUDI AG): Managers: directors of their own personal development - Audi\'s 360° online feedback process

Dirk Bergmann, Peter Frobbe, Michael Treier & Peter Schrimpf (Deutsche Steinkohle AG und Institut für Arbeitswissenschaften der RAG Aktiengesellschaft (Michael Treier)) : Deutsche Steinkohle AG: 250 gon Online Feedback on Leadership and Communication

Bernad Batinic (Johannes Kepler Universität Linz) : Technical opportunities for automation and integration of online surveys in business processes.

Andrea Weitz (Fachhochschule des Mittelstands (FHM)), Walter Niemeier : KODE® (competence-diagnostic- and development) - online

Dirk Helmold (rc - research & consulting GmbH), Christina Giesen, Michael Lödding (MRSC, Deutsche Post World Net Business Consulting GmbH) : Hybrid Methods in Market Research - Learnings and Limits

14:45-16:30 Session 9: Incentive Systems & Motivation in Online Groups:

Stefan Bieletzke (FHM Mittelstand, Trainings Online ): The concept of roles as one aspect of successful virtual communities

Ben Jann (ETH Zürich) Stefan Wehrli, Andreas Diekmann: Reciprocity of Feedback in Internet Auctions

Sven Jöckel (TU Ilmenau), Robert Seifert : Flow in Azeroth. An analysis of gaming experiences in community-based online role playing games

Sonja Utz (Vrije Universiteit Amsterdam), Laura Bijleveld , : Community rules?! - Building brand loyalty with virtual communities

16:30-16:45 Coffee Break & Exhibition:

16:45-18:30 Session 10: New Methods of Online Data Collection:

Alexander E. Reppel (The University of Birmingham), Thorsten Gruber, Isabelle Szmigin, Rödiger Voss : Online Laddering - Development of innovative laddering data collection methods

Torsten Melles (psychonomics AG), Gunther Ellers : Optimizing open-ended questions in online questionnaires for measuring price perception and willingness to pay

Stefan Tuschl (TNS Infratest), Nadja Morasch : How much individualisation does a conjoint survey need? - Experiences from an online experiment

Jan Müller (International University Bremen), Adalbert Wilhelm, George Ioannidis : Selecting Images, Web Pages or Web Sites: Sampling Strategies for Internet Content

16:45-18:30 Session 11: E-Commerce & E-Business II:

Sebastian Schulz (Universität Göttingen), Gunnar Mau, Oliver B. Büttner, Günter Silberer : User Experiences in Online Pharmacies - The effects of medication type and of purchasing for oneself vs. for another person

Sabine Graumann (TNS Infratest) : How is the German Internet economy positioned at global scal

Willi Bredemeier (Institute for Information Economics) : How will the German information economy develop to 2010 in view of German experts? - Business and labour market developments, new products and innovations, co-operation possibilities - Results of a study consisting of a unique combination of primary and desk research.

Jan Mateusz Zajac (Warsaw University), Pawel Mazurek : Internet users and the digital surveillance

Nicole Oberg (Universität Trier) : "@value.web" - Usability testing for SME

16:45-18:30 Session 12: E-Health & E-Well-Being:

Nicola Döring (TU Ilmenau) : M-Health: Health-related Interventions with Mobile Media

Yves Hänggi (Universität Fribourg), Claudia Heldner : An online-offline method comparison based on quasi-experimental data from two surveys to family stress.

Frank P. Schulte (Universität Duisburg-Essen), Edgar Heineken, J. D. Fischer : The webbased memory clinic www.gedaechtnisonline.de: A prevention and research tool

Christiane Eichenberg (Universität zu Köln), Gottfried Fischer : Internet message boards for suicidal people: An empirically based typology of its users

Matthias R. Hastall (Uni Erfurt) Silvia Knobloch-Westerwick: Communicating Health Risks Online: What Makes Health News Appealing?

16:45-18:30 Session 13: Weblogs:

Jan Schmidt (Universität Bamberg) : Weblogs as tool for online-based networking: Empirical findings for the german-speaking blogosphere

Manfred Leisenberg (FHM Bielefeld), Timo Timm, Julia Wolf : Unsupervised Neural Net based automatic trend analysis for Weblogs

Madan Kumaraswamy (Goa Institute of Management) : An Exploratory Study of Weblogs of South Indians

Ulrike Röttger (Westphalian Wilhelms-University of Muenster), Sarah Zielmann : A comparison of CEO-Weblogs in Europe

20:00 GOR Conference Dinner:

22.00 GOR-Party:


9:00-10:45 Session 14: Methods of Market- and Consumer-Research I:

Emiel van Wegen (ViewsNet Europe)

Sören W. Scholz (Universität Bielefeld), Martin Meißner, Jens Adam

Thomas Starsetzki (SKOPOS), Gabriele Lehmann

Holger Lütters (FDM&M AG), Daniel Westphal, Olivia Dahinden : webAHP - Analytic Hierarchy Process Decision Making on the Web


9:00-10:45 Session 15: Mobile Communication & Mobile Services:

Carmen Bruder (TU Berlin), Hartmut Wandke, Lucienne Blessing : Designing User Interfeces of Mobile Phones for Seniors

Nicola Döring (TU Ilmenau) : Mobile Imaging: Usage and Meaning of the Camera Phone

Joachim R. Höflich (Universität Erfurt), Patrick Rössler, Julian Gebhardt: Situational arrangements in mobile communication: a case study of the usage of mobile phones in a university library

Sandra Pöschl (TU Ilmenau) , Nicola Döring : Usage Scenarios for 4G Mobile Networks

Heidemarie Hanekop (Soziologisches Forschungsinstitut), Edvin Babic: Usage Patterns of Mobile-TV - An Empirical Study on the Usage of UMTS-based Mobil-TV Services

9:00-10:45 Session 16: Wikipedias & Social Software:

Sheizaf Rafaeli (Jacobs Building Graduate School of Business Administration, University of Haifa ), Yaron Ariel, Tsahi Hayat : Wikipedians Sense of (Virtual) Community

Joachim Schroer (Universität Würzburg) , Guido Hertel : Wikipedia: Motivation for the voluntary engagement in an open web-based encylopedia

Jan Schmidt (Universität Bamberg) : Social Software – Challenges for Online Research

Ton Zijlstra (Proven Partners): Social Software: Helping Knowledge worker dealing with information overload

Dennis Mocigemba (International University Bremen) : Podcasting – Realization of an old Vision?

9:00-10:45 Session 17: Knowledge Sharing in Online Groups I:

Oliver Rack (Universität Kiel), Udo Konradt, Guido Hertel : Effects of Monetary Team-based Rewards in Computer-mediated Groups

Joachim Kimmerle (Knowledge Media Research Center, Tübingen), Ulrike Cress : The role of personality in knowledge management

Ulrike Cress, Joachim Kimmerle (iwm-kmrc): Enhancing Knowledge Exchange in Groups: Some Experimental Findings

Cora Schaefer (Universität Karlsruhe): Effects of a groupware in a Virtual Consulting Firm

10-45-11:00 Coffee Break & Exhibition:

11:00-12:30 Panel Discussion: On-Site-Befragungen im Zeitalter von PopUp-Blockern (Moderation:Holger Geißler):

11:00-12:30 Session 18: E-Learning I:

Sebastian Vogt (TU Ilmenau) : Online collaboration & communication – usage of Weblogs and Wikis for transnational lectures

Manfred Leisenberg (FHM Bielefeld), Vanessa Kristina Vieselmeier, Michael Löhe : Web- Based course guidence: Development and evaluation of an online user profile based model

Dehui Zhou (Universität Duisburg-Essen), Andreas Huber, Edgar Heineken, Frank Paul Schulte, Heike Ollesch: Knowledge representation and metaphor cognition: a cross-cultural webbased experiment

11:00-12:30 Session 19: E-Democracy:

Martin Emmer (TU Ilmenau), Markus Seifert: The Effect of the Internet on Political Communication Patterns: Findings From a Four Year Panel Survey in Germany

Markus Seifert (TU Ilmenau) : Whom does the Internet mobilize to political communication? An analysis of the selective influence of the Internet on political communication of the citizens

Füting Angelika (TU Ilmenau), Martin Emmer : Online-Citizenship - An Empirical Typology of Political Online- and Offline-Communication

Petra Bouvain (University of Canberra), Raechel Hughes (University of Canberra), Dau Youngsamart (University of Canberra) : Comparing government websites of developing and developed nations: a comparison of Thai and Australian Government websites

11:00-12:30 Session 20: Knowledge Sharing in Online Groups II:

Bernhard Weber (Universität Würzburg), Marion Wittchen, Guido Hertel : Preconditions of successful motivation management of virtual teams

Marion Wittchen (University of Wuerzburg), Daniel Schlereth, Guido Hertel : Motivation gains in internet based virtual group work

Anja Johanning (MMB Institut), Christina Rautenstrauch : „SOS. Colleague in trouble? Or permanent trouble in the office?” – Profession-related Online Communities of Practice (CoP) as a possible area for competence learning?

Andrea Gurtner (Institut de Psychologie du Travail et des Organisations, Neuchâtel), Michaela Kolbe, Margarete Boos : Antecedents and consequences of trust in virtual teams

Anke Petschenka (Universität Duisburg-Essen) : A Content Analysis Study of Communication Structures in Newsgroups

12:300-13:30 Lunch & Exhibition:

13:30-14:30 Postersession & Exhibtion:

Anja Göritz (Uni Erlangen), Stefan Stieger: Using Instant Messaging for Internet-based interviews

Frederik Funke, Ulf-Dietrich Reips: Visual Analogue Scales: Non-linear Data Categorization by Transformation with Reduced Extremes

Nina Kahnwald (Technische Universität Dresden), Thomas Köhler : Specific Demands of Longitudinal Online-Surveys

Bernd Hartmann (MFG Baden-Württemberg) : When Youth Magazines Go Social Software - The Online Community NEON between external control and self-organization

Luc Wilkin, Faccin, Brotvorne : Cyberliteracy : patterns of usages of the WWW by university students

Timo Dinkler, Anja Meuter (Meuter & Team) : Networked editing of visual presentation with Demonstraight

Antonella D'Agostino (Università di Napoli Parthenope), Claudio Quintano, Rosalia Castellano : Web survey on transition from university to work: measuring the marginal effect mode

Meinald T. Thielsch (Westfälische Wilhelms-Universität MünsterI, Natalie Förster, Desislava Nikolaeva, Kim Nowak : Results of a presentation software web survey

Saskia Kain (TU-Berlin), Knut Polkehn, Manfred Thüring, Hartmut Wandke : Lorem-Ipsum Covering as a method to measure attention allocation on websites – An alternative to Site-Covering?

Birgit Leidenfrost (Universität Wien), Eva Mayr, Marco Jirasko : Train the virtual team - promoting virtual teamwork skills

Thomas Döbler (MFG Stiftung Baden-Württemberg) , Nicole Ziesche, Yvonne Arnold : Information and media technologies. A research project about current and future-oriented information and media technologies and their acceptance in Baden-Württemberg

Lars Kaczmirek (ZUMA), Olaf Thiele : Flash, Javascript or PHP? Comparing the availability of technical equipment among university applicants

Frank Scherthan (Universität Koblenz-Landau), Jana Groß Ophoff, Ingmar Hosenfeld, Andreas Helmke : The internet as a tool for educational research – implementation and experiences in the VERA project

14:30-15:45 Session 21: Methodes of Market- and Consumer-Reserach II:

Sabine Pützfeld (psychonomics AG), Torsten Melles: Online Conjoint Analysis: The faster, the worse?

Christiane Strzoda (TNS Infratest) : Online Evaluation Survey

Andera Gadeib, Jörg Kunath (DIALEGO) : Virtual Research Worlds – Simulate the Difference! Efficient Concept Testing within Virtual Market Simulations Online

14:30-15:45 Session 22: E-Learning II:

Lars Gillessen (Universität Kassel) : Internet as an educational task

Heide Schmidtmann (FernUniversität Hagen): Social Aspects in Design and Evaluation of virtual Seminars

Michela Drusian (Dipertimento di Sociologia, Padua) : High Tech Bricoleurs: young people’s experiences with digital technologies

14:30-15:45 Session 23: Academic Communication and the Internet:

Hans Roosendaal (University of Twente) : Scientific information and the scientific process?

Peter van den Besselaar (Rathenau Instituut), Iam Hooijen, Barbara Dubbeldam : The politics of data-infrastructures

14:30-15:45 Session 24: Applied Social Network Analysis within Internet Reserach:

Krisztina Csüllög (Corvinus University of Budapest) : ICT use in communication networks

Katja Lozar Manfreda (University of Ljubljana), Polona Kramar, Vasja Vehovar : Social networks of mobile phone users in Slovenia

Christian Stegbauer (Universität Frankfurt), Alexander Rausch : Dynamic Analysis of Mailing List Data

Tanja Falkowski (Uni Magdeburg) , Jörg Bartelmeier : CoDyM - A Platform for Interactive Community Dynamics Mining

15.45-16:00 Coffee Break & Exhibition:

16:00-17:15 Session 25a: Online Scaling:

Wolfgang Neubarth (ZUMA) : Ranking vs. Rating in an online Environment

Randall Thomas (Harris Interactive), John Bremer, George Terhanian, Renee Smith : Scale Usage Differences Across Ethnicities and Countries: Myth or Reality?

16:00-17:15 Session 25b: Response Biases in Online Surveys:

Mirta Galesic (Joint Program in Survey Methodology), Michael Bosnjak : Personality traits and participation in an online access panel

Peter Müßig-Trapp (HIS Hochschul-Informations-System), Wolfgang Bandilla, Steffen Weber : Building up a student-convenience-panel: first experiences (recruitment and registration procedure)

16:00-17:15 Session 26: Information Search on the Internet :

Yafang Wang (Universität Bielefeld) : Online Social Capital and Inequality of Internet Use --an empirical research into informal learning of migrant youth in online socio-cultural networks

Markus Hennies (Hochschule der Medien, Stuttgart), Juliane Dreßler : Searching web-based OPACs – a log analysis study

Dietmar Wolfram (School of Information Studies, University of Wisconsin-Milwaukee), Hong (Iris) Xie : A Longitudinal Study of Database Usage within a general Audience Digital Library

16:00-17:15 Session 27: E-Commerce& E-Business III:

Adriane Hartmann (MediaTransfer AG Netresearch & Consulting), Nadine Winkler : Innovation Management - Shaping Innovation from Idea to Concept

Patrick Lentz (Universität Dortmund), Christian Kolbe, Klaus Wilke : Online Media and Marketing Communications – An Empirical Study to Measure Its Level of Integration and Its Relevance

16:00-17:15 Session 28: Online Groups and E-Democracy:

Matthias Trénel (HU Berlin) : Conditions for online deliberation: Can facilitators enhance inclusiveness?

Steffen Albrecht (TU Hamburg-Harburg): Discourse networks on the Net – A comparative analysis of online deliberation

Mei Wu (University of Macau) : Alternative Channel of Information: Discussion Forums on the Chinese Internet

Marcus Leaning (Trinity College, University of Wales), Udo Averweg : Towards a social agenda for Community Informatics

17:15-17:30 Feedback, Poster Awards, GOR07 and Goodbye:

17:30 End of GOR06






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