The second keynote speaker for the GOR 22 conference is confirmed: We are happy that Susan Shaw, Managing Director at GIM Suisse AG, is going to give a talk at HTW Berlin in September. After receiving a degree in history, linguistics, literature and social research, she has been working in market research for approx. 20 years on the customer and institute side. She also worked over 10 years in the operational market research department of a large publishing house in Switzerland. From 2010 to 2013, she was a member of the WEMF research commission. And from 2015 to 2021, she was President of SWISS INSIGHTS, the Swiss industry association.

The topic of her keynote will focus on “New Digital Possibilities in Qualitative Research” and the keynote will be held on Thursday, 8 September 2022 , immediately after the GOR 22 Opening Ceremony.