GOR Best Practice Award 2021 Shortlist announced

Posted on 18/05/2021 by DGOF

The shortlist for this year’s GOR Best Practice Award has been determined.

The nominees are:

“Mobility Monitoring COVID-19 in Switzerland” by Beat Fischer (intervista AG, Switzerland) & Peter Moser (Statistical Office of the Canton of Zurich, Switzerland)
“Shifting comsumer needs in the travel industry due to Covid-19 – AI based Big Data Analysis of User Generated Content” by Jens Heydenreich (Versicherungskammer Bayern, Germany) & Johanna Schoenberger (Dadora GmbH, Germany)
“The end of slide presentations as we know them: How to efficiently and effectively communicate results from market research?” by Andreas Krämer (exeo Strategic Consulting AG, Germany), Sandra Böhrs (simpleshow GmbH, Germany), Susanne Ilemann (simpleshow GmbH, Germany) & Johannes Hercher (Rogator AG, Germany)
“High Spirits – with No Alcohol?! Going digital with Design Thinking in the non-alcoholic drinks category – a case study in unlocking the power of digital for creative NPD tasks” by Christian Rieder (Happy Thinking People, Switzerland), Irina Caliste (Bataillard AG, Germany), Janine Katzberg (Happy Thinking People, Germany) und Edwart Appleton (Happy Thinking People, Germany)
“Hungry for Innovation: The Case of SV Group’s Augmented Insights Brand Concept Fit Analysis” von Steffen Schmidt (LINK Marketing Services AG, Switzerland), Stephanie Naegeli (SV AG, Switzerland), Tobias Lang (SV AG, Switzerland) & Jonathan T. Mall (Neuro Flash, Germany)
“The dm Corona Insight Generator – A mixed method approach” von Oliver Tabino (Q Agentur für Forschung, Germany), Mareike Oehrl (Q Agentur für Forschung, Germany) und Thomas Gruber (dm-drogerie markt GmbH + Co. KG, Germany)

The GOR Best Practice Award 2021 competition will take place during GOR 21 online on Thursday, 9 September 2021.

Join us at GOR 21!

Posted on 10/05/2021 by DGOF

The preliminary conference programme for GOR 21 is online now and registration is already open, too! Early Birds can register for a discount until 11 June 2021. So grab the opportunity and join one of the most influencial conferences on online research!

Tagged with: conference programme, conference registration, early registration discount, GOR 21
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Extended deadline for Best Practice Award Competion

Posted on 16/04/2021 by DGOF

We are looking for real world case studies with a strong focus on online market research. Submissions using emerging market research methods such as, for example, wearable- and sensor-based research, biometric response, prediction markets, virtual reality, or Internet-of-Things, and innovative web survey designs that answer particular research questions are especially welcome. Extended deadline: 25 April 2021.

Please find more information in the Call for Papers.

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GOR Best Practice Award Competition 2021

Posted on 08/03/2021 by DGOF

Please find more information in the Call for Papers.

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GOR 21 as a virtual event

Posted on 08/03/2021 by DGOF

The board of the German Society for Online Research (DGOF) together with our partner HTW Berlin – University of Applied Sciences has decided that GOR 21 will be held as a virtual conference. The unclear outlook on how the general situation will be in Germany in the fall and the lack of a guarantee from the HTW Berlin to allow an in-person event in September leaves us no choice but moving the conference online.

But as our first virtual GOR was a great success we are very optimistic and looking forward to GOR 21 with your submissions!

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