Die Deutsche Gesellschaft für Online-Forschung (DGOV e.V.) hat die Shortlist für den GOR Impact and Innovation Award veröffentlicht. Gesucht wurden Fallstudien, in denen Online-Forschungsmethoden in Unternehmen erfolgreich eingesetzt wurden.

Das sind die nominierten Beiträge für den diesjährigen Award:

•“Optimizing Loyalty Programs with AI-Driven Insights: A Case Study” von Kamila Zahradnickova (Lakmoos) und (Raiffeisenbank)

•“From Words To Numbers: How To Quantitatively Size and Profile Qualitative Personas” von Nadja Böhme (Factworks) und Melissa Ramon (Yahoo)

•“Intelligent Documents: Evolving Existing Research Workflows to Ease AI Adoption” von Georg Wittenburg (Inspirient) und Dr. Sophia McDonnell (Verian Deutschland)

•“No Bitter Notes: Ensuring Data Quality in Stiegl’s Brand Tracking Study with ReDem” von Dr. Julia Mittermayr (ReDem), Christoph Auböck (Media1) und (Stiegl)

•”The Teilhabe-Community. An infrastructure for research projects involving individuals with disabilities” von Matthias Tobies und Armgard Zindler (Ipsos) und Lea Thönnes (Aktion Mensch)

•“Developing a detailed understanding of patient journeys and treatment pathways through a co-created digital-first approach, to rapidly collect real-world patient experience data.” von Daniel Chapple (Don’t be patient)

Der GOR Impact and Innovation Award ersetzt den bisherigen GOR Best Practice Award und bringt zahlreiche spannende Neuerungen und Innovationen mit sich. Im Rahmen der GOR 25 findet der Wettbewerb am Mittwoch, den 02. April 2025, an der Freie Universität Berlin statt.

GOR 2025 is once again bringing researchers and practitioners together at the Free University of Berlin. Look forward to inspiring keynotes, exciting trends like AI and Big Data, as well as new formats such as the Impact & Innovation Award. Dive into the diverse exchange on the future of online research!

The interview “Innovation Meets Expertise: What to Expect at GOR 2025” with Bella Struminskaya and Yannick Rieder from the DGOF is now available on the website of our partner succeet GmbH!

Cologne, 11 September 2024 – The German Society for Online Research (DGOF) published today the Call For Papers for the General Online Research Conference 2025 (GOR 25). The event will take place in cooperation with Freie Universität Berlin (Campus Henry Ford Bau) from 31 March to 2 April 2025.

Papers can now be submitted for the following topics: Online and Mobile Web Surveys, Data Science, Big Data, Smart Data, AI, Public Opinion, Online Communication, Online Market Research.

Submissions that advance the methodology of online and mobile web surveys, with a focus on utilizing large and complex datasets to address research questions in the social sciences, market research, and related fields, as well as those centered on online research in public opinion and communication, are welcomed.

Examples of presentation topics include but are not limited to:
Sampling and recruitment Response rates, Measurement and measurement error, Survey practice, Survey innovations, Survey modes, Qualitative research, Online data collection and generation, Digital trace data, Data science, Artificial intelligence, Online communication and public opinion

All presentations can be submitted as paper presentations this year. There are also three competitions again: the GOR Impact and Innovation Award 2025 for an outstanding project in the field of online market research from initiation to successful implementation, the GOR Thesis Award 2025 for the best theses (BA/MA and PhD) in online research and the GOR Poster Award 2025 for the best poster of the conference.

The submission deadlines are:

• 15 November 2024 for the Paper Presentations, the GOR Impact and Innovation Award, the GOR Thesis Award 2025 and the Workshops
• 24 January 2025 for poster submissions (incl. GOR Poster Award 2025)

Around 300 participants from universities, institutes and companies from Germany and abroad are expected to attend the conference, which will be held in English and German. The GOR was one of the first specialist conferences in Europe to focus on digital research in detail in the 1990s and has since been held regularly in different cities in German-speaking countries.

Download the Call for Papers here

German Society for Online Research (DGOF)
Huhnsgasse 34b
50676 Cologne
Phone: +49(0)221-27 23 18 180, Fax: +49(0)221-27 23 18 113
E-mail: office@dgof.de
www.dgof.de, https://www.gor.de/

DEAR FRIENDS,

We are thrilled to announce the dates for GOR 25!

The 27th annual General Online Research Conference (GOR), hosted by the Deutsche Gesellschaft für Online-Forschung e.V. (DGOF), will take place next year from

Monday, 31 March to Wednesday, 2 April 2025.

Location:

Henry Ford Building

Freie Universität Berlin

Garystraße 35

14195 Berlin-Dahlem

Our esteemed local hosts, Prof. Dr. Stefan Liebig (Empirical Social Structure Analysis, FU Berlin) and Dr. Carina Cornesse (Substitute Professor, Empirical Social Structure Analysis and Survey Methodology, FU Berlin), along with us, eagerly anticipate welcoming you.

More details are coming soon!

Your DGOF Team