Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
Changing the Question: How to collect data which is closer to the truth
Steve Wigmore
Kantar UK
Duration of the workshop: 2.5 h
Target groups: No specific target group
Is the workshop geared at an exclusively German or an international audience? International audience
Workshop language: English
Description of the content of the workshop: The workshop will introduce a number of techniques for writing questions to reduce biases and dishonesty in online surveys. It will also cover techniques to increase respondent engagement and increase the quality of data collected. Participants will put these techniques into practice via the re-writing of a provided questionnaire.
Goals of the workshop: To improve the participants' knowledge of techniques for creating engaging surveys which encourage respondents to answer honestly (and to spot when they are not)
Necessary prior knowledge of participants: none
Literature that participants need to read prior to participation: none
Recommended additional literature: none
Information about the instructor: Steve Wigmore comes originally from an advertising agency background but has been working in market research for the last 15 years. He has held a number of roles but and is currently Director of Modern Surveys at Kantar.
Maximum number of participants: 25
Will participants need to bring their own devices in order to be able to access the Internet? Will they need to bring anything else to the workshop? No.
