Session Overview |
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10:00 | Track A: Survey Research: Advancements in Online and Mobile Web Surveys |
Track B: Data Science: From Big Data to Smart Data |
Track C: Politics, Public Opinion, and Communication |
Track D: Digital Methods in Applied Research |
Track T: GOR Thesis Award 2020 |
10:00 - 10:30 |
GOR 20 Conference Kick-off |
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10:30 - 11:30 |
A 1: Smartphones in Surveys Chair: Bella Struminskaya, Utrecht University, Netherlands, The Effects of mobile assessment designs on participation and compliance: Experimental and meta-analytic evidence 1: DIW Berlin, Germany; 2: University of Heidelberg, Germany Using geofences to trigger surveys in an app 1: Institut für Arbeitsmarkt- und Berufsforschung der Bundesagentur für Arbeit (IAB), Germany; 2: University of Mannheim, Germany; 3: University of Maryland, United States of America; 4: University of Bamberg, Germany Mobile friendly design in web survey: Increasing user convenience or additional error sources? 1: University of Duisburg-Essen, Germany; 2: University of Luxembourg, Luxembourg |
B 1: Digital Trace Data Chair: Florian Keusch, University of Mannheim, Germany Can social media data complement traditional survey data? A reflexion matrix to evaluate their relevance for the study of public opinion Lausanne University, Switzerland Using Facebook & Instagram to Recruit LGBTQ for Web Survey Research Bielefeld University, Germany Some like it old respondi, Germany & France |
C 1: News Consumption and Preferences Chair: Simon Munzert, Hertie School, Germany Data privacy and public data: New theory and empirical evidence Australian National University, Australia What you read is who you support? Online news consumption and political preferences 1: University of Mannheim, Germany; 2: respondi, Université Paris Nanterre, France How do news and events impact climate anxiety and how are people reacting? Brandwatch, Germany |
D 1: GOR Best Practice Award 2020 Competition I Chair: Otto Hellwig, respondi AG & DGOF, Germany Chair: Alexandra Wachenfeld-Schell, GIM & DGOF, Germany How to better uncover emotions in early-stage innovation research 1: SKIM; 2: Johnson & Johnson Chilling with VR – A Case Study with H/T/P, Electrolux and Vobling. How the interplay between classical qualitative and VR generated efficiencies and effectiveness 1: Happy Thinking People, Germany; 2: Electrolux AB Europe, Sweden Measuring the Incrementality of Marketing Online and Offline on Non-Experimental Data 1: Neustar GmbH, Germany; 2: Media-Saturn Marketing GmbH, Germany |
T1: GOR Thesis Award 2020 Competition I Chair: Frederik Funke, Dr. Funke SPSS- & R-Trainings & LimeSurvey GmbH, Germany Using Artificial Neural Networks for Aspect-Based Sentiment Analysis of Laptop Reviews Catholic University Eichstätt-Ingolstadt, Germany Data Sharing for the Public Good? A Factorial Survey Experiment on Contextual Privacy Norms University of Mannheim, Germany |
11:30 - 11:40 |
Break |
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11:40 - 1:00 |
A 2: Motivation and Participation Chair: Bella Struminskaya, Utrecht University, Netherlands, The Do previous survey experience and being motivated to participate by an incentive affect response quality? Evidence from the CRONOS panel 1: Pompeu Fabra University (UPF), Spain; 2: Utrecht University, The Netherlands Moderators of response rates in psychological online surveys over time. A meta-analysis 1: ZPID - Leibniz Institute for Psychology Information, Germany; 2: University of Trier, Germany We’re only in it for the money: are incentives enough to compensate poor motivation? Sciences Po, France Should I stay or should I go? - Why do participants remain active in market research communities? KERNWERT, Germany |
B 2: Turning Unstructured (Survey) Data into Insight with Machine Learning Chair: Stefan Oglesby, data IQ AG, Switzerland Huge and extremely deep language models for verbatim coding at human level accuracy Caplena GmbH, Switzerland A Framework for Predicting Mentoring Needs in Digital Learning Environments 1: TU Dresden, Germany; 2: RWTH Aachen, Germany; 3: DFKI - Deutsches Forschungszentrum für Künstliche Intelligenz, Berlin, Germany Using AI for a better Customer Understanding 1: LINK Institut, Switzerland; 2: Success Drivers, Germany Read my hips. How t9 address AI transcription issues 1: Insius, Germany; 2: HTW Berlin, Germany; 3: GapFish GmbH, Germany |
C 2: Hate Speech and Fake News Chair: Pirmin Stöckle, University of Mannheim, Germany Building Trust in Fake Sources: An Experiment 1: MZES Mannheim, Germany; 2: European University Institute, Italy Social Media and the Disruption of Democracy 1: respondi; 2: Global Progress What Should We Be Allowed to Post? Citizens’ Preferences for Online Hate Speech Regulation 1: Hertie School of Governance, Germany; 2: University of Frankfurt, Germany; 3: Princeton University, United States of America; 4: USC, United States of America; 5: UIUC, United States of America |
D 2: GOR Best Practice Award 2020 Competition II Chair: Otto Hellwig, respondi AG & DGOF, Germany Chair: Alexandra Wachenfeld-Schell, GIM & DGOF, Germany Significant improvement of relevant KPIs with optimization of the programmatic modulation 1: GIM Gesellschaft fuer Innovative Marktforschung mbH, Germany; 2: DMI Digital Media Institute GmbH, Germany Appetite for Destruction: The Case of McDonald’s Evidence-based Menu Simplification 1: LINK Institut, Switzerland; 2: McDonald's Suisse, Switzerland |
T2: GOR Thesis Award 2020 Competition II Chair: Frederik Funke, Dr. Funke SPSS- & R-Trainings & LimeSurvey GmbH, Germany The Digital Architectures of Social Media: Platforms and Participation in Contemporary Politics Lund University, Sweden Optimizing measurement in Internet-based research: Response scales and sensor data Universität Siegen, Germany |
1:00 - 1:20 |
Break |
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1:20 - 2:20 |
P 1.1: Poster I Reproducible and dynamic meta-analyses with PsychOpen CAMA ZPID - Leibniz Institute for Psychology Information, Germany Survey Attitude Scale (SAS) Revised: A Randomized Controlled Trial Among Higher Education Graduates in Germany German Centre for Higher Education Research and Science Studies, Germany „Magic methods“, bigger data and AI - Do they endager quality criteria in online surveys? Technical University Dresden, Germany Semi-automation of qualitative content analysis based on online research HWTK University of Applied Sciences, Germany Assessing the Reliability and Validity of a Four-Dimensional Measure of Socially Desirable Responding 1: GESIS Leibniz Institute for the Social Sciences, Germany; 2: Institute for Employment Research (IAB), Germany |
P 1.2: Poster II Associations in Probability-Based and Nonprobability Online Panels: Evidence on Bivariate and Multivariate Analyses University of Mannheim, Germany Semiautomatic dictionary-based classification of environment tweets by topic 1: University of Göttingen, Germany; 2: University of Bergamo, Italy What is the measurement quality of questions on environmental attitudes and supernatural beliefs in the GESIS Panel? 1: Pompeu Fabra University (UPF), Spain; 2: GESIS Leibniz Institute for the Social Sciences Open Lab: a web application for conducting and sharing online-experiments 1: University of Konstanz, Germany; 2: University of Koblenz-Landau, Germany Using Nonprobability Web Surveys As Informative Priors in Bayesian Inference 1: Institute for Employment Research, Germany; 2: Ludwig Maximilian University of Munich, Germany; 3: University of Mannheim, Germany |
P 1.3: Poster III A Theoretical Model for Trust in Digital Information Systems University of Münster, Germany Factors Influencing the Perception of Relevant Competencies in the Digitalized Working World Bielefeld University of Applied Sciences, Germany How to regionalize survey data with microgeographic data Infas360 GmbH, Germany "Like me": The impact of following prime ministerial candidates on social networks on perceived public agendas Academic College of Emek Yezreel, Israel Social-media based research: the influence of motivation and satisficing on empirical results 1: University of Applied Sciences Upper Austria, Austria; 2: Johannes Kepler University Linz, Austria |
P 1.4: Poster IV Data quality in ambulatory assessment studies: Investigating the role of participant burden and presentation form University of Koblenz-Landau, Germany Guess what I am doing? Identifying Physical Activities from Accelerometer data by Machine Learning and Deep Learning CentERdata - Tilburg University, The Netherlands Embedding Citizen Surveys in Effective Local Participation Strategies wer denkt was GmbH, Germany Cognitive load in multi device web surveys - Disentangling the mobile device effect Swiss Federal Institute for Vocational Education and Training SFIVET, Switzerland Assessing Panel Conditioning in the GESIS Panel: Comparing Novice and Experienced Respondents 1: GESIS Leibniz Institute for the Social Sciences, Germany; 2: ZPID - Leibniz-Institute for Psychology Information, Germany; 3: Utrecht University, The Netherlands |
P 1.5: Poster V Indirect questioning techniques: An effective means to increase the validity of online surveys University of Duesseldorf, Germany Gender Differences Regarding the Perception of Artificial Intelligence Bielefeld University of Applied Sciences, Germany “Weather and timing is to blame - additional influences towards data quality in social media research” 1: University of Applied Sciences Upper Austria, Austria; 2: Johannes Kepler University Linz, Austria Are you willing to donate? Relationship between perceived website design and willingness to donate Westfälische Wilhelms-Universität Münster, Germany |
2:20 - 2:30 |
Break |
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2:30 - 3:20 |
Keynote 1 Market Research Blends with AI and Analytics – “Market Research Digital Transformation” The Black Puma Ai, Argentine Republic |
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3:20 - 3:30 |
Break |
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3:30 - 4:30 |
A 3.1: New Technologies in Surveys Chair: Bella Struminskaya, Utrecht University, Netherlands, The Effects of the Self-View Window during Videomediated Survey Interviews: An Eye-tracking Study 1: U.S. Census Bureau, United States of America; 2: The New School for Social Research, United States of America Measuring expenditure with a mobile app: How do nonprobability and probability panels compare? 1: University of Mannheim, Germany; 2: University of Essex, United Kingdom; 3: University of Michigan, United States of America Are respondents on the move when filling out a mobile web survey? Evidence from an app- and browser-based survey of the general population 1: Université de Lausanne, Switzerland; 2: EPFL and Idiap, Switzerland |
A 3.2: Scales and Questions Chair: Florian Keusch, University of Mannheim, Germany Measuring income (in)equality: comparing questions with unipolar and bipolar scales in a probability-based online panel 1: University of Mannheim, Germany; 2: RECSM-Universitat Pompeu Fabra, Spain; 3: University of Gießen, Germany; 4: University of Göttingen, Germany Designing Grid Questions in Smartphone Surveys: A Review of Current Practice and Data Quality Implications University of Ljubljana, Slovenia The effects of forced choice, soft prompt and no prompt option on data quality in web surveys - Results of a methodological experiment Robert Koch Institut, Germany |
B 3: Smartphone and Sensors as Research Tools Chair: Stefan Oglesby, data IQ AG, Switzerland How does (work related) smartphone usage correlate with levels of exhaustion 1: Institut für Arbeitsmarkt- und Berufsforschung der Bundesagentur für Arbeit (IAB), Germany; 2: University of Mannheim, Germany; 3: University of Maryland, United States of America The quality of measurements in a smartphone-app to measure travel behaviour for a probability sample of people from the Netherlands 1: Utrecht University, The Netherlands; 2: Statistics Netherlands, The Netherlands Data privacy concerns as a source of resistance to participate in surveys using a smartphone app 1: University of Lausanne, Switzerland; 2: FORS, Switzerland; 3: EPFL, Switzerland; 4: Idiap Research Institute, Switzerland |
C 3: Campaigning and Social Media Chair: Pirmin Stöckle, University of Mannheim, Germany Cross-Platform Social Media Campaigning: Comparing Strategic Political Messaging across Facebook and Twitter in the 2016 US Election 1: Lund University, Sweden; 2: Syracuse University, United States of America No need to constantly innovate: Interesting lessons from two election campaigns within a year Academic College of Emek Yezreel, Israel The Sequencing Method: Analyzing Election Campaigns with Prediction Markets University of Zurich, Switzerland |
D 3: GOR Best Practice Award 2020 Competition III Chair: Alexandra Wachenfeld-Schell, GIM & DGOF, Germany Chair: Otto Hellwig, respondi AG & DGOF, Germany
The presentations in this session will be in German.
Beyond the Real Voice of the Customer: Emotion measurement with Artificial Intelligence in advertising research 1: GapFish GmbH, Germany; 2: RTL Mediengruppe, Germany; 3: HTW Berlin, Germany; 4: Pangea Labs, Germany Monetization of customer value in the rail business: Improving yield, revenues and customer relationship at the same time is possible - the case of WESTbahn in Austria 1: University of Applied Sciences Europe, Germany; 2: exeo Strategic Consulting AG, Germany; 3: WESTbahn Management GmbH, Austria How to identify future trends in the automotive industry at an early stage of development by relying on access panel surveys? 1: SKOPOS GmbH & Co. KG, Germany; 2: Asahi Kasei Europe GmbH, Germany |
4:30 - 5:30 |
Virtual Get Together |
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10:00 | Track A: Survey Research: Advancements in Online and Mobile Web Surveys |
Track B: Data Science: From Big Data to Smart Data |
Track C: Politics, Public Opinion, and Communication |
Track D: Digital Methods in Applied Research |
10:00 - 11:20 |
A 4: Device Effects Chair: Bella Struminskaya, Utrecht University, Netherlands, The Layout and Device Effects on Breakoff Rates in Smartphone Surveys: A Systematic Review and a Meta-Analysis 1: GESIS Leibniz Institute for the Social Sciences, Germany; 2: Higher School of Economics (HSE) Moscow, Russia; 3: Michigan Population Studies Center (PSC), United States of America Samply: A user-friendly web and smartphone application for conducting experience sampling studies 1: University of Konstanz, Germany; 2: University of Siegen, Germany The effect of layout and device on measurement invariance in web surveys 1: GESIS Leibniz Institute for the Social Sciences, Germany; 2: Utrecht Universit, The Netherlands Measuring respondents’ same-device multitasking through paradata TU Darmstadt, Germany |
B 4: Digitalization Driving Methodical Innovation Chair: Florian Keusch, University of Mannheim, Germany Using Census, Social Security and Tax data to impute the complete Australian income distribution Australian National University, Australia How to find potential customers on district level: Civey's innovative methodology of Small Area Estimation through Multilevel Regression with Poststratification Civey, Germany Platform moderated data collection: Experiences of combining data sources through a crowd science approach. TU Berlin, Germany The Combination of Big Data and Online Survey Data: Displaying of Train Utilization on Bahn.de and its Implications 1: University of Applied Sciences Europe, Germany; 2: DB Fernverkehr AG, Germany; 3: exeo Strategic Consulting AG, Germany |
C 4: Gender and Ethnicity Chair: Simon Munzert, Hertie School, Germany Ethnic perspective in e-government use and trust in government: A test of social inequality approaches University of Haifa, Israel Gender Portrayal on Instagram Bielefeld University, Germany Practicing Citizenship and Deliberation online The Socio-Political Dynamic of Closed Women's Groups on Facebook Yezreel Valley College, Israel |
D 4: Deeper Understanding with Predictive Analytics Chair: Stefan Oglesby, data IQ AG, Switzerland Opinion Analysis using AI: Live demo respondi SAS, France Using Google to look into the future Swarm Market Research AI GmbH, Germany Old but still sexy - Predictive Analytics with Conjoint Analysis Link Institut, Switzerland |
11:20 - 11:30 |
Break |
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11:30 - 11:50 |
GOR Award Ceremony |
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11:50 - 12:40 |
Keynote 2 Studying Social Interactions and Groups Online London School of Economics and Political Science, United Kingdom |
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12:40 - 1:00 |
Break |
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1:00 - 2:00 |
A 5.1: Recruitment and Nonresponse Chair: Bella Struminskaya, Utrecht University, Netherlands, The A Systematic Review of Conceptual Approaches and Empirical Evidence on Probability and Nonprobability Sample Survey Research 1: University of Mannheim, Germany; 2: NORC, University of Chicago, United States of America; 3: Stanford University, United States of America; 4: Utrecht University, The Netherlands; 5: INSEE, France; 6: University of Michigan, United States of America; 7: Social Research Center, ANU, Australia; 8: IAB, Germany; 9: University of Essex, United Kingdom Introducing the German Emigration and Remigration Panel Study (GERPS): A New and Unique Register-based Push-to-Web Online Panel Covering Individual Consequences of International Migration 1: University of Duisburg-Essen, Germany; 2: Federal Institute for Population Research, Germany Comparing the participation of Millennials and older age cohorts in the CROss-National Online Survey panel and the German Internet Panel 1: RECSM-Universitat Pompeu Fabra Barcelona, Spain; 2: University of Mannheim, Germany |
A 5.2: Push2web and Mixed Mode Chair: Otto Hellwig, respondi AG & DGOF, Germany Push-to-web Mode Trial for the Childcare and early years survey of parents Ipsos MORI, United Kingdom Using responsive survey design to implement a probability-based self-administered mixed-mode survey in Germany GESIS Leibniz Institute for the Social Sciences, Germany The feasibility of moving postal to push-to-web: looking at the impact on response rate, non-response bias and comparability Ipsos MORI, United Kingdom |
B 5: New Types of Data Chair: Florian Keusch, University of Mannheim, Germany Unlocking new technology – 360-degree images in market research Ipsos, Germany A new experiment on the use of images to answer web survey questions 1: London School of Economics and Political Science, United Kingdom; 2: Universitat Pompeu Fabra, Spain; 3: University of Mannheim, Germany Artificial Voices in Human Choices Nuremberg Institute for Market Decisions, Germany |
D 5: UX Research vs Market Research? Chair: Florian Tress, Norstat Group, Germany The convergence of user research and market research - The best of both worlds?! 1: UXessible GbR, Germany; 2: eresult GmbH, Germany Do Smartphone app diaries work - for researchers and participants? Liveloop GmbH, Germany CoCreation in Virtual Worlds for complex questions and technologies AIT Austrian Institute of Technology & USECON, Austria |
2:00 - 2:10 |
Break |
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2:10 - 3:20 |
Plenary: Online Data Collection During Times of Corona - A Data Quality Perspective Chair: Bernad Batinic, JKU Linz, Austria Additional speakers: tba.
Support for COVID-19 research through Global Surveys 1: University of Maryland; 2: University of Mannheim; 3: Facebook The YouGov COVID-19 Monitor YouGov, United Kingdom |
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3:20 - 3:30 |
Break |
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3:30 - 4:30 |
A 6.1: Panels and Data Quality Chair: Bella Struminskaya, Utrecht University, Netherlands, The Evaluating data quality in the UK probability-based online panel 1: University of Southampton, United Kingdom; 2: NatCen Social Research, United Kingdom Building 'Public Voice', a new random sample panel in the UK Kantar, United Kingdom Predictors of Mode Choice in a Probability-based Mixed-Mode Panel GESIS Leibniz Institute for the Social Sciences, Germany |
A 6.2: Cognitive Processes Chair: Otto Hellwig, respondi AG & DGOF, Germany Using survey design to encourage honesty in online surveys Kantar, United Kingdom What Is Gained by Asking Retrospective Probes after an Online, Think-Aloud Cognitive Interview U.S. Bureau of Labor Statistics, United States of America Investigating the impact of violations of the left and top means first heuristic on response behavior and data quality in a probability-based online panel 1: University of Mannheim, Germany; 2: RECSM-Universitat Pompeu Fabra, Spain; 3: Westat, United States of America |
A 6.3: Attrition and Response Chair: Florian Keusch, University of Mannheim, Germany Personalizing Interventions with Machine Learning to Reduce Panel Attrition 1: University of Mannheim, Germany; 2: University of Essex, United Kingdom Now, later, or never? Using response time patterns to predict panel attrition GESIS Leibniz Institute for the Social Sciences, Germany A unique panel for unique people. How gamification has helped us to make our online panel future-proof Norstat Deutschland GmbH, Germany |
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4:30 - 5:00 |
Virtual Farewell Drinks |