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Workshops auf der General Online Research 05
1.) Titel des Workshops:
Data Mining and E-Business
Prof. Dr. Andreas
Weigend (Stanford University, Former chief scientist
of Amazon.com)
3.) Preis (voll / ermäßigt):
90.- EUR (140,- CHF)/ 25.- EUR (39,- CHF)
6.) Workshop-Sprache:
English
This workshop discusses three topics:
1. Data mining on the web: Facts and fiction
2. Experiments in e-business: Practice and promise
3. Relevance in search and behavioural targeting:
Markets and monetization
The common thread across these three topics is the
focus on understanding user behaviour, e.g., stated
vs revealed preferences, and on leveraging the insights.
There will be time to discuss questions from the
audience. Specific requests for topics can be emailed
beforehand to the workshop organizer (see www.weigend.com)
Goals of the workshop:
• Understand ideas behind modern quantitative
approaches,
• Compare and contrast to traditional methods,
• Clarify the roles of technology, information
and innovation.
Necessary previous knowledge:
• Open to ideas, curious about the world
Literature that has to be read before
the workshop participation: None
Short bio:
Weigend teaches Data Mining and e-Business at Stanford
University. He served as the Chief Scientist of
Amazon.com until 2004. He now works as independent
consultant with BV Capital (San Francisco), Hubert
Burda Media (Munich), Poindexter Systems (New York),
SWISS International Air Lines (Zurich), and other
information-rich organizations. Details can be found
at www.weigend.com.
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