1.) title of the Panel-Discussion:
Current relevance and future of online access
panels
2.) duration of the Panel-Discussion:
90 minutes
3.) Description of the content of the Panel-Discussion:
Online access panels consist of a pool of registered
persons, who agree to participate in online surveys.
In the early stages of commercial online market
research, a debate on principles about recruitment,
incentive systems, maintenance and structure of
panels took place. Its results amongst other things
were incorporated in the “Standards for
quality assurance of online surveys” (May
2001) by ADM, BVM, ASI and DGOF. Now after 4 years
the questions come up, which importance online
access panels have achieved in the mean time in
Germany and internationally, which standards have
been established at client- and customer-side
and which future development is forecasted by
the participants of the podium.
4.)Participance are:
a) Carrier international online acces panel:
Ciao AG, Christoph Irmer
Greenfield online, Michael Baierl
b) Carrier national online acces panel:
Speedfacts, Boris von Heesen
Marketagent Österreich, Thomas Schwabl
c) Customer-side institute:
TNS Emnid, Andrew Mairon or Frank Wagner
Psyma Online, Frank Knapp
d) Scientific sites:
University of Erlangen, Anja Göritz
e) Moderation:
Board member DGOF, Holger Geißler
.